The hottest little coffee shop in town grew a big phenomenon seemingly overnight. Swift growth in popularity meant new demands for the brand itself. Kuuma is a cafe grown by it’s neighborhood, the clientel and the surrounding culture.

The branding came from the heart and soul of the place itself – and quite literally from the place itself. We took the walls, floors, cups and the whatnots and created new visuals from these physical elements. We also created paintings on the walls and used those images in new materials, such as business cards, pins and tshirts. We didn’t “rebrand”, we just gave more life to something that was already there.