Lifted is a partner for wellbeing and performance, originally coaching individuals to feel better and to be better at their work. They scaled up to providing the same service for the whole workforces of companies. This evolution was an opportunity for strengthening their brand, or rather lightening the brand.

Lifted’s inspirational and empowering content needed the brand itself to breathe and to leave room for thoughts and inspiration. In addition to the logo and the typography we made an abundance of presentation materials and visualized various statistics and infographics.